Who We Are

YOU FIRST, is the foundation of BAIA. For over 40 years we have built a successful business on an unshakable foundation of trust, doing things right the first time out and working up close and personal with our clients..

When was the last time you had a trusted, responsive and valued resource to turn to for advice about your Employee Benefit Program?

It’s imperative that employers find ways to cut costs and streamline their Employee Benefit Programs. Outside payroll, employee programs are often the second most costly expense for any company

We’re BAIA. Think of us as the business behind your business. Whether your business is small, mid-size or large, we can assist you because we know what it takes to build and sustain long-term client and employee relationships.

Let us lead you to the solutions you and your employees are looking for; solutions that will fit seamlessly with your vision. We’ll provide you with innovative ideas designed to compliment and integrate with the many areas of your Employer Sponsored Plans. We’ll quickly become your “go to team” armed with the right information so you can make the best choices for today…..and tomorrow.

Put us to the test.

BAIA was formed June 1, 2004 as a result of the merger of two local employee benefit agencies—John Henry Insurance Services and Rossi & Associates. The union brought together not only a combined expertise of 40+ years in the employee benefit field; it also forged a philosophy founded on a simple premise—OUR CLIENTS ARE OUR #1 PRIORITY! Currently BAIA is licensed to conduct business in California, Arizona, Nevada and Michigan.